Jayne Potter - Marketing & Events Manager

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Jayne Potter

Jayne’s career at the Black Swan was really unplanned. At the age of 17 she came to the Black Swan on work experience whilst doing her A Levels as she didn’t really know what she wanted to do other than she liked to ‘organise things’, and like most long serving staff at the hotel that is where it all began! She then started working part time on a weekend and holidays whilst completing her A Levels and studying for a BA Hons in Human Resource Management at the University of Lincoln. In 2004 on leaving university Jayne joined the Black Swan team on a full time basis and has been there ever since!

Her current role includes looking after the marketing and PR for the hotel, as well as looking after the many shooting parties that frequent the hotel. This is something that she does with energy and a passion.

Outside of work, Jayne lives in Helmsley with her husband Mal and their gorgeous house rabbit Kiss. Kiss is the centre of most conversations, and self admittedly she does confess to been slightly obsessed with her bunny!

Black Swan Moments

The Baker family from ‘Norfolk’ had a wonderful weekend in the best hotel for hospitality and friendliness in North Yorkshire, despite the rain. Doggies had a lovely time. See you again!!